Why is printing still very important in our digital world?

There is no question that the many areas of digital marketing have impacted the print world. Businesses typically now split their budgets between the two mediums, often with the emphasis being on the digital side. But… the savvy companies, both big and small, realize the synergy and value of keeping printed materials in front of their customers.

You often hear of the advantages that digital media has over print. You may be surprised to learn that print has just as many advantages over digital. Here’s a few to whet your whistle.

Tangibility – A printed piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough to make people leary of clicking. No danger of that in a print ad.

Branding – Print ads are excellent for establishing your brand identity. Your ads should have a consistent creative spin in terms of fonts, colors and types of images to set your brands look and message.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Less Print Ads – With more and more businesses relying on the Internet for their needs, the decline of print publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

A smart branding approach includes print.  It’s a proven fact. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers. James Litho is the smart choice to help you utilize print in any form that’s best for your business. Give us a call today. We bring countless years of experience and knowledge to the game.

And next month… Join us here as we share some of the many unique printed materials James Litho can produce for you!

James Litho

4462 E Airport Dr, Ontario, CA 91761
(909) 390-2452

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