Fall is a robust season for Trade Shows. This is especially true if your product is a big seller over the upcoming holiday shopping months. If your service or product sales are not specific to this season, fall is also Q4, the end of the year and extremely important in terms of setting up business for the new year. Either way, with the time and dollars invested in your Trade Show Booth space, you want your efforts to be fruitful.  On the first day and throughout the show you want to be prepared, look your best and have a plan.

To make sure you have everything you need, we’ve compiled a list of 9 important things you will need at your booth.

  1. Branded Trade Show Booth Materials: Your trade show booth is your business office or business home at the convention. Your booth has to look professional, inviting and welcoming. James Litho specializes in printing trade show booth materials, banners. Show your customers that you run a reliable, successful company.
  2. Promotional materials: business cards, brochures, door hangers.
  3. A fun give away or gift. Is your product something you can share, like cookies or dog food treats? If so plan to give individual servings as a perk to draw people over to your booth and share your great product. Brand your packaging and you’ve got a great give away. Seeing/tasting is believing.

     Along with preparing your marketing materials and booth there are several common sense “housekeeping” tasks you’ll want to take care of.

  1. Professional attire and comfortable shoes: You’ll be meeting a lot of new people and clocking in a lot of time standing. Look professional and feel good while you’re doing it.
  2. Breath mints: You are going to be talking to a lot of people and you won’t want to be chewing gum at the same time. A generous amount of breath mints is smart. Hey, you could even share them with the folks that stop by.
  3. Stationary Supplies – Clip Board, pencils, pens paper: Have a plan together in advance for how you will organize and access the very crucial contact information you gather at the show, write important information etc. And by the way, following up immediately after the show is key.
  4. Paper Towels, water, hand sanitizers: Contribute to a healthy show environment by using hand sanitizer frequently. Clean up spills, wipe off messes etc with these essentials.
  5. Duck Tape: It might seem like an odd choice, but setting up a booth, tables, even the flooring will go more smoothly with some tape in your bag.
  6. Have a plan. How will you attract folks to your booth? What do you hope to accomplish? Are you trying to make 10 new contacts? Hand out 100 products? Sign one contract? Deciding what you hope to accomplish is the first step in actually making it happen.

Prepare ahead of time for this important business opportunity. James Litho will print your marketing materials, show banners, and booth graphics using the latest technology while producing the best quality. Hand the job over to James Litho so you can concentrate on the rest of this list. Now, enjoy sharing your great products and services. Good luck out there!



James Litho

9145 Milliken Avenue,
Rancho Cucamonga, CA 91730
(909) 390-2452

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